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About Us

From the day of our founding, we have existed to inspire and celebrate Asian beauty through our unparalleled blend of traditional Asian wisdom, pristine ingredients, and technological innovation to a customer base that spans the globe.

Amorepacific

Amorepacific is a global beauty company that seeks to share the legacy of Asian Beauty with all of humanity. Our products are formulated from the highest quality ingredients, carefully crafted to optimize their beauty and health benefits. For over 70 years, we have been dedicated to changing the world through beauty.

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AP Way

Our core values are the beliefs that shape our every action at Amorepacific. These are openness, integrity, innovation, proximity, and challenge. These guiding principles illuminate our path forward, while honoring the wisdom of our past, the rich legacy of our company, and our commitment to technological innovation.

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Ethical Principles

Amorepacific has continuously engaged in ethical practices in order to deliver its promise and spread ethical corporate culture in the entire corporate ecosystem.

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Global Network

We have a worldwide network collaborating closely to one another to reach every customer around the world.

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Visual Identity

We aspire to communicate our unique beauty and philosophy to the world through sharing our beautiful corporate and brand visual identities with customers.

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