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Laneige

Hydration-packed products combined with cutting edge water technology
that deliver glowing skin and sparkling beauty for trendy, confident women

Laneige believes that everyone has a sparkling charm. Your own beauty that makes you shine with confidence whenever and wherever - that is the Sparkling Beauty Laneige pursues.

Laneige has researched the interaction between water and skin for 20 years. Through the research, Laneige has learned that moisture is the key to vibrant and beautiful skin that transcends time. The perfect natural layer on skin at birth that locks in moisture loses its strength with time, which is the essential cause of skin damage. Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, whitening and antiaging and has developed WATER SCIENCE, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy.

Starting from Hong Kong and Shanghai, China in 2002, Laneige has made inroads into the global market and become Asian women’s favorite brand with its innovative products that lead beauty trends in line with the trendy sensibility and lifestyle of young women around the world.

by Numbers

1994

Brand launch year

15

No. of regions in business

32 million+

No. of cumulative sales
(based on Water Sleeping
Mask as of 2018)

Instagram Timeline

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