Skip to main content

Sulwhasoo

Sulwhasoo, Holistic Beauty Capturing the Wisdom of Asia

The philosophy of Sulwhasoo follows the viewpoint of the East where everything is connected organically to make up a whole. Sulwhasoo begins with the wisdom of Asia, which believes nature and humans, the body and the mind are not separate but one and places an importance on harmony and balance. The brand recreates precious ingredients that have been passed on for thousands of years using modern skin science and looks deeply into the root causes of issues that we see on the surface as a way to offer Holistic Beauty – providing holistic skin solutions.

Since the launch of ABC Ginseng Cream – Korea’s first oriental medicine cosmetic – in 1966, Amorepacific’s oriental medicine research led to the birth of Sulwhasoo. The brand combined modern skin science and technology with the wisdom of the East that has been recognized over time in history, such as its understanding of oriental medicine ingredients, traditional prescriptions, and the theory of the 7-year cycle from Korea’s traditional medical book Donguibogam (Principles and Practice of Eastern Medicine). Sulwhasoo grew into an unrivaled beauty brand that captures unique prescription for skincare.

Sulwhasoo is loved and adored as a Holistic Beauty brand that shares the wisdom of Asia not only in Korea but by customers worldwide, based on its exclusive ingredients and prescription that hold Sulwhasoo’s own unique values and oriental medicine technology developed over 50 years.

by Numbers

50 +

Years of studying Korean herbal medicinal cosmetics

1 trillion+

Korea’s first trillion KRW annual sales beauty brand (2015)

11

Global locations

Instagram Timeline

  • 新“V”健康生活公益活动 2019-05-06
  • 成都:高新区知识产权服务业集聚发展试验区通过验收 2019-04-27
  • [大笑]是谁在炒呢?你们不参与,能炒得起来么? 2019-04-24
  • 贸易战打败的是经济理论家,不是中美两国经济。 2019-04-24
  • 聚焦行业痛点 广东机器人产业链创新增速 2019-04-18
  • 为英烈权益划出法治红线(纵横) 2019-04-18
  • 小长假 新疆接待游客353.6万人次 2019-04-15
  • 习近平应约同俄罗斯总统普京通电话 2019-04-14
  • 河北廊坊永清地震,这些谣言不可信! 2019-04-14
  • 汇聚正能量 讴歌新时代——关于用微电影传播核心价值观的倡议书 2019-04-13
  • 反制更快更强更准!中国坚决打赢对美贸易自卫反击战! 2019-04-13
  • 朝媒:金永南访俄会见普京 并递交金正恩亲笔信 2019-04-09
  • 中国宗教研究学者:儒道佛三教关系为世界宗教发展提供新启迪 2019-04-07
  • 股市涨跌都正常,但不能允许欺诈,反正欺诈发现了,国家可以罚款,但股民就白损失了,这是什么规矩? 2019-04-05
  • 不管怎么修饰辞藻,只要放弃革命,就是苏联的结果,还用证明吗? 2019-04-05
  • 981| 604| 686| 193| 689| 394| 477| 628| 155| 941|